Nuts to Trader Joe’s

The first draft of this had an extremely impolite title but I cleaned it up. So why nuts to Trader Joe’s?

There are a bunch of people in the Capital Region crusading to get trendy supermarket Trader Joe’s to open a store in the area. They have a website to get Trader Joe’s. They took a field trip to Massachussetts to visit Trader Joe’s. They engage in grassroots action, such as applying bumper stickers to their cars and wearing t-shirts. And they go on the offensive when anyone points out that Trader Joe’s isn’t quite as pure and wonderful as they think it is.

That’s what happened when Freakonomics author Stephen Dubner mocked the Trader Joes’s fanatics — and connected the dots between Trader Joe’s and their owner, Aldi Foods.  Aldi is the un-chic discount grocery that drove WalMart out of Germany. Well, to paraphrase what  General Anthony McAuliffe famously told the Germans at Bastogne:  nuts to Trader Joe’s.

My advice to those obsessed with Trader Joe’s: go get a life. Me? I’m holding out for the We Want Wegmans club to start up.

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6 responses to “Nuts to Trader Joe’s

  1. I’d go to the mat to get a Piggly Wiggly up here.

  2. Don’t know if it’s the best store, but I’ve always thought they had the best name.

  3. Nuts, indeed! Have these people not seen the wonder that is Honest Weight, or are they too lazy to scoop their own grains of rice into a bag and would rather have someone pre-package their overpriced processed trendy food for them? Wah wah.

    If I didn’t love Hannaford so much I’d second for Wegmans. 🙂

  4. I followed your link from the Times Union blog on Wegmans. I don’t quite get why this upsets you so much. Not everyone who would like a Trader Joe’s in the area is obsessed with getting it. I’d like a Trader Joe’s in the area. Do I have a bumper sticker on my car? Do I go on field trips? Um, no. I would just like one. The most I’ve done is email the company to let the know I would shop there is they brought one to the capital region.

    And I do like shopping at Honest Weight from time to time but as it’s an hour away from me, I don’t get there as often as I’d like. Not to mention that to get the discount price on items I would have to be a member and considering the distance, it’s just not practical. I can assure you I am not too lazy to scoop bulk items into a bag and I do so often in the Hannaford natural food section.

    And lastly, for you Mr. Madeo, you may want to check out my link as the Freakonomics guy (who I love, BTW) did not get it exactly right.

    http://www.businessweek.com/magazine/content/04_17/b3880016.htm

  5. eek, sorry for the typos in the above…I really should start proof reading 🙂

  6. Jennifer: Thank you for your spirited defense of casual Trader Joe’s fans.

    I’d say I’m more bemused than upset —and I’m glad no one took me to task on the WWII reference…

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