Some of the worst advertising in America is for television news.
Generally speaking, it’s overblown, bombastic, ridden with overwrought clichés, and as subtle as an anvil dropped on your head. Someone must have gotten the idea that yelling at your audience is effective, because that approach has spread across America —and go from city to city and you’ll see that all the news promos look alike. I’ll admit that I’ve occasionally been part of the problem, but I’ve tried during my career in broadcast marketing and promotion to do work that was not…well…stupid.
Naturally, news promos have always been a ripe target for parody —and here’s the best one I’ve ever seen, from The Daily Show:
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