The Eagle Has Landed

Bethlehem Soccer Club

I’m no designer but there’s something about this logo on Zack’s new soccer shirt that’s a little troubling. Hmmm…what could it be? Oh, I know: it reminds me of something from NAZI GERMANY.

I’m sure that’s not the effect the Bethlehem Soccer Club was after, but there’s no denying that it has a very Teutonic feel. This graphic is a direct reference to the coat of arms of Germany, and it’s especially similar to the eagle used by their federal government. OK, fine. However, showing the eagle above a circular image, just as the Nazis displayed the eagle over a wreathed swastika, is maybe a little creepy.

Bethlehem’s teams are known as the eagles, and you have to admit, that’s one cool eagle. When I was ten me and my friends would draw pictures of World War II battles, complete with all sorts of swastika emblazoned flags and airplanes. We loved anything to do with World War II, and we would have found that logo extremely cool.

Images are powerful, and certain images carry a lasting connotation. If I showed you that eagle without the soccer ball, what would you think? And from a marketing and advertising perspective, I’m not sure that’s the icon you would pick to symbolize your company or organization.

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5 responses to “The Eagle Has Landed

  1. Paul De Georgio

    Rob-

    Fruchtsirup I denken, daß Sie ein Spitze Paranoid sind. Das Sorgen um Kriechen Drittes Reich Energie innerhalb unserer Ufer. aber ließ uns gerechtes Sagen, das ich ich nahm High School Deutschen froh bin.

  2. Rough translation from the internet:

    Fruchtsirup I thinking , that she one point paranoid are. the worry about creepage third empire energy inside of our bank. but let us just sagas , the self self took High pushed Germans happy am.

  3. That shirt is creepy and you can tell him “the aunts” don’t want him to wear it. Especially the Jewish one! Strike! Strike!

  4. Johnny Walker

    Just want to say I really missed your old blog. I hope to see you return to your old self and screw those who tried to screw you.

  5. Thanks, JW. I’m sure if anyone tried to screw me, Karma will swing their way sooner or later.

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